Event graphics
For Chief’s National Tour, I designed physical assets including signage and wayfinding, bar menus, a step-and-repeat, photobooth instructions, and a guestbook, with additional site-specific pieces as needed.
Chief
Brand and Marketing Design
Chief is a tech-based idea incubator whos product supports women in leadership roles. It’s mission is to change the face of leadership by helping women reach top positions. After securing additional funding, Chief hit the road for a National Tour. The tour consisted of events in 13 U.S cities.
As lead designer, I created an identity for the tour. The goals were to increase brand awareness, bring potential and existing members together and drive new member conversion. Deliverables were digital, social, print and environmentals.
Brand Toolkit
App and marketing designs
Social posts
Event design
Following a funding milestone, Chief launched its National Tour event series. I developed a location-driven sub-brand, producing a microsite, in-app assets, marketing materials, and event graphics.