Claris International Inc.
Brand and Marketing Design
Claris is an Apple company who’s focus is to make powerful technology accessible to everyone. They offer a suite of tools that allows businesses to create, share and integrate custom apps that improve workflow.
At Claris, I was responsible for brand development and marketing . Some of the major initiatives I worked on was the relaunch of a tool called FileMaker, marketing the Claris Connect app integration tool and supporting a developer-based conference called “Claris Engage” in February 2024.
Design System
One responsibilty was to expand on the brand identity. I looked and solved for inconsistencies and created new guidelines for them. In addition, I updated and created new library graphics as well as templates for the marketing site, social media, presentations and PDFs.
Claris needed a branded illustration style, as none previously existed. I developed a modular system that allowed elements to be rearranged or modified to complement the accompanying written content.
