Rakuten Rewards
Email Placements
An important aspect of the Rakuten shopping experience was the email program. To help reinforce the brand, email communications needed to be uniform regardless of content. I worked to help unify the emails by creating components that were interchangeable for different usages. These components were later used in our design system and housed in Figma libraries.
Role
Email Design
Standard Solo email
The Standard Solo was the most commonly used marketing email to promote merchant’s deals. Templates with guidelines were designed to accommodate different lengths based on image and amount of copy.
The styles for the Standard Solo email packaged merchant partner deals within the Rakuten brand. Having multiple header sizes accommodated different copy lengths. The Circle Plus graphic tied together two-part copy and multiple deals. Gradients from the brand toolkit were used as border elements. The border gradient chosen was used to complement imagery provided by merchant partners.
Elevated Solo Email
The Elevated Solo, is the standard email with additional tiles to promote deals. These were used to advertise multiple deals for a single merchant or to promote different merchants participating in a particular event such as Black Friday.
Below are some of the different types of tiles used to build out the Elevated Solo Email. To accommodate different content, I developed a few variations.
